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THE CLIENT

ABOUT

The role of the LTA is to govern tennis in Britain with a mission to get more people playing tennis more often.

OUR SERVICES

Creative Campaigns, Social Media, PR, Community Campaigns

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SERVING UP A WHOLE NEW AUDIENCE

Briefed to attract newcomers to the various formats of the game, we decided to reach out through something with a truly universal appeal – food.

Linking clubs to local food outlets, we used promotional events to drive a campaign which reached an audience of almost a quarter of a million people.

At the end of the campaign, club memberships had increased 104% above target with over 1000 people engaging in the activities.

Shropshire LTA were delighted with the results, reporting a much greater level of engagement with the public following the campaign.

For more information on the LTA campaign contact hello@citydesksport.com.